Old Jamaica’s ink game just got serious. We’ve designed a set of tattoos that are bold, spicy, and full of flavour, just like our drinks. And here’s the twist… if you get one of our designs tattooed (yes, for real), we’ll reward your commitment with a stash of Old Jamaica drinks to keep the good vibes flowing. It’s our way of saying thanks for wearing your love for us on your skin – literally. 

But before getting that fresh ink, you’ve gotta read the fine print. So here it goes…

1. The Promoter
   1. The promoter is Beliv LLC, with address at 1511 Ave. Ponce de León, Ciudadela Suite 24, San Juan, 00923, Puerto Rico (the “Promoter”).
2. How to enter
   1. The promotion will run from 00:01 on 17 October 2025 (the “Opening Date“) to 11:59 pm BST on 31 October 2025 (the “Closing Date“) inclusive.
   2. To enter, head to @oldjamaicauk on Instagram and find the ‘Get Ink, Win Drinks’ promotion post and complete the following steps:
      1. Like the post to show Old Jamaica some love;
      2. Follow @oldjamaicauk to stay in the loop; 
      3. Comment which of the Old Jamaica designs shown in the promotional post you are going to get tattooed on you; and 
      4. Send a direct message to @oldjamaicauk with a photo of your tattoo which must replicate the relevant design. 
   3. The Promoter expressly prohibits the submission of tattoos located in areas of the body that are not suitable for public or online publication. This includes tattoos placed on or near genital areas, buttocks, breasts, or any other intimate or private region that may be considered inappropriate or offensive for general audiences (“Prohibited Locations”). The entrant’s tattoo must be clearly visible in the submitted photo and on the relevant area of the body. Tattoos that are not clearly visible and/or are situated in any of the Prohibited Locations are ineligible for participation in the promotion. Any entry containing such imagery may be disqualified at the sole discretion of the Promoter. Entrants are responsible for ensuring that submitted photographs comply with these requirements.
   4. All entry steps set out in clause 2.2 must be completed by no later than the Closing Date. All promotion entries received after the Closing Date are automatically disqualified.
   5. No purchase necessary.
   6. The Promoter will not accept:
      1. responsibility for entries that are corrupted, not successfully completed or transmitted, lost, mislaid, damaged or delayed in transit, regardless of cause, including, for example, as a result of any equipment failure, technical malfunction, systems, satellite, network, server, website, computer hardware or software failure of any kind; or
      2. proof of transmission as proof of receipt of entry to the promotion.
   7. By submitting a promotion entry, you are agreeing to be bound by these terms and conditions.
   8. All eligible entrants who submit a valid entry prior to the Closing Date will win the prize (each a “Winner”). 
3. Eligibility
   1. The promotion is only open to all residents in the UK aged 18 years or over, except:
      1. employees of the Promoter or its holding or subsidiary companies;
      2. employees of agents or suppliers of the Promoter or its holding or subsidiary companies, who are professionally connected with the promotion or its administration; or
      3. members of the immediate families or households of (a) and (b) above.
   2. In entering the promotion, you confirm that you are eligible to do so and eligible to claim the prize. The Promoter will require you to provide proof, in the form of a valid ID, that you are eligible to enter this promotion.
   3. The Promoter will not accept promotion entries that are:
      1. automatically generated by computer or created by artificial intelligence (including but not limited to chatbots such as ChatGPT or similar software applications);
      2. completed by third parties or in bulk;
      3. illegible, have been altered, reconstructed, forged or tampered with;
      4. not originals; or
      5. incomplete.
   4. There is a limit of one prize per person. Entries on behalf of another person will not be accepted, and joint submissions are not allowed. If you submit multiple entries, including those that involve more than one tattoo, you will still only be eligible to receive one prize in total.
   5. Each entry:
      1. must be suitable for display and publication online (in accordance with clause 2.3 above) and should not be obscene or indecent (including but not limited to nudity, pornography or profanity);
      2. must not contain defamatory statements or words or symbols that are offensive either generally or to individuals of a certain race, ethnicity, religion, sexual orientation or socioeconomic group;
      3. must not include threats to any person, place, business or group;
      4. must not invade the privacy or other rights of any person, firm or entity;
      5. must not in any way violate applicable laws and regulations or social media platform guidelines; and
      6. must not contain or refer to any products other than those belonging to the Promoter, and must not contain or reference any third-party trade marks or logos (other than the Promoter’s).
   6. If anyone other than you appears in your entry, you must have their permission to use their image and/or name and/or likeness in the manner contemplated by this promotion.
   7. The Promoter reserves all rights to disqualify you if your entry is or could reasonably be construed as being unlawful or contrary to these terms, or your conduct is contrary to the spirit or intention of the promotion.
4. The prize
   1. The prize consists of a year’s supply of Old Jamaica Ginger Beer.
   2. A year’s supply of Old Jamaica drinks consists of 365 cans of Old Jamaica Ginger Beer (330ml). Each Winner shall have a choice of one of the following varieties:
      1. Regular Old Jamaica Ginger Beer
      2. Light Old Jamaica Ginger Beer
      3. Extra Fiery Old Jamaica Ginger Beer
      4. Lime & Ginger Old Jamaica Ginger Beer
   3. The selected variety will be provided as the full year’s supply. Winners may not request a mix of varieties; only one flavour may be chosen and supplied.
   4. In no circumstances shall the prize include reimbursement for the cost of the tattoo itself or any related travel expenses, which are the sole responsibility of each Winner.
   5. The prizes are not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason a prize or any element of a prize is not available, the Promoter reserves the right, at its sole discretion to substitute that prize or element of the prize for another of equal or greater value.
   6. In order to claim the prize, each Winner must respond to the Instagram direct message sent by the Promoter as set out in clause 5.2 below within 7 days of receipt. The response must confirm acceptance of the prize and specify which variety of Old Jamaica Ginger Beer the Winner would like to receive and must allow arrangements to be made for the delivery of the year’s supply of Old Jamaica Ginger Beer. The Promoter will then arrange for the delivery of the year’s supply of Old Jamaica drinks within 30 days. 
5. Winners
   1. The Promoter will contact each Winner via Instagram direct message as soon as practicable after the Closing Date to arrange for the delivery of the year’s supply of Old Jamaica Ginger Beer.
   2. The Promoter must either publish or make available information that indicates that a valid award took place. To comply with this obligation the Promoter will send the surname and county of the Winners who have successfully claimed the prize to anyone who emails oldjamaicauk@gmail.com within one month after the Closing Date.
   3. If you object to any or all of your surname and county being made available, please contact the Promoter at oldjamaicauk@gmail.com. In such circumstances, the Promoter must still provide the information and winning entry to the Advertising Standards Authority on request. 
6. Claiming the prize
   1. All Winners will be able to claim their prize by following the steps set out in clause 3.1 above. If you do not claim the prize by this date, your claim will become invalid.
   2. The prize may not be claimed by a third party on your behalf.
   3. The Organizer will make all reasonable efforts to contact all Winners. If any Winner cannot be contacted or is not available or has not claimed their prize within 7 days of being contacted by the Organizer, the Promoter reserves the right to withdraw the prize from that Winner.
7. Limitation of liability
   1. Insofar as is permitted by law, the Promoter, its agents or distributors will not in any circumstances be responsible or liable to compensate the Winners or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the prize except where it is caused by the negligence of the Promoter, its agents or distributors or that of their employees. Your statutory rights are not affected.
   2. The Promoter is not liable for the services provided by the tattoo studio where each Winner received their tattoo. These tattoo services are subject to each respective tattoo studio’s terms and conditions.
   3. By claiming the prize, the Winner acknowledges and understands the nature and permanence of receiving a tattoo. The Winner agrees that they understand and accept all associated risks, including but not limited to physical discomfort, potential allergic reactions, and the long-term permanence of the tattoo. The Promoter shall not be liable for any consequences (including medical issues, adverse reactions or dissatisfaction) arising from each Winner’s decision to be tattooed as part of their entry to this Promotion. 
8. Ownership of promotion entries and intellectual property rights
   1. The Promoter’s right to use each Winner’s promotion entry for publicity purposes shall be subject to a separate release that each Winner shall be asked to sign as set out further in clause 9.2.
   2. Nothing in these terms or otherwise shall grant participants any right to use the Old Jamaica designs referred to in the relevant promotional post other than for the purposes of participating in the Promotion in accordance with clause 3.1. The Promoter shall retain ownership of all intellectual property rights in the Old Jamaica designs.
9. Data protection and Publicity
   1. The Promoter will only process your personal information as set out in the PRIVACY POLICY. See also clause 5, with regard to the announcement of the Winners.
   2. The Promoter may request that Winners participate in promotional activity (such as publicity and photography) surrounding the prize, free of charge, and that the Promoter is permitted to use their name and images in promotional material. The Winner may be asked to sign a publicity waiver relating to their participation in such activity. 
10. General
    1. This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram. By entering you are providing your information to information to the Promoter and not to Instagram, and Instagram is not responsible for any element of this promotion.
    2. If there is any reason to believe that there has been a breach of these terms and conditions, the Promoter may, at its sole discretion, reserve the right to exclude you from participating in the promotion.
    3. The Promoter reserves the right to hold void, suspend, cancel, or amend the prize promotion where it becomes necessary to do so.
    4. These Terms & Conditions are governed by English law and their interpretation and application will be subject to the exclusive jurisdiction of the courts of England and Wales.